McHire, Powered by Paradox, Adds AI-Powered Assessment Integration to Improve Employee Retention

09/02/2021 Tech News

CHARLESTON, SC — [9/1/2021] — McHire, powered by Paradox, the platform that McDonald’s franchise operators trust to source, hire, and onboard new employees with fast, mobile-first experiences, now offers an integration with Sprockets to reveal who will perform like their best crew members and reduce bias in the workplace.

This integration combines the speed of Paradox’s McHire platform with the precision of Sprockets, an AI-powered solution that is proven to improve 90-day retention by 43%. It instantly predicts an applicant’s likelihood to succeed and stay long-term using artificial intelligence, natural language processing, and over 80 years of psychological research.

AJ Richichi, CEO of Sprockets, explained how the integration solves the challenges that franchisees currently face: “The QSR industry struggles with nearly 150% annual turnover, and COVID-19 has created new challenges that require equally different solutions. Sprockets helps managers navigate the changing labor dynamics and make sound hiring decisions. Our solution results in drastically reduced turnover, less time spent in the hiring process, and a better customer experience.”

Sprockets’ software integrates directly with McHire to further streamline the hiring process, allowing GMs to focus more on daily operations. Richichi stated, “While McHire will remain as a tremendous way to source candidates, schedule interviews, extend offers, and more, the addition of Sprockets will help franchisees prescreen and hire the right people.” Many McDonald’s franchise operators have already improved retention with Sprockets, and now it’s even easier for others to achieve the same results without having to log in to two different tools.

This McHire integration is a big step for Sprockets as they improve the hiring experience for applicants and employers alike. Richichi states, “Aligning ourselves with influential technologies like McHire is validation that we’re making progress in creating a more efficient and equitable hiring process in the hourly workforce. As we continue to scale, we are constantly looking for innovative partners with a shared mission to create positive change in the hourly workforce.”

Visit to reduce costly turnover by adding Sprockets to McHire by Paradox.

About Paradox:

Launched in 2016, Paradox is building the world’s leading conversational recruiting software to drive automation with a human touch. Serving global clients with hiring needs across high-volume hourly and high-skilled professional roles, Paradox’s conversational assistant Olivia does the work talent teams don’t have time for — streamlining tasks like screening, interview scheduling, and more through fast, easy, mobile-first interactions. In 2021, Paradox also acquired Traitify to include simple, visual personality assessments as part of its product offering.

In just five years, the Scottsdale-based startup has earned the trust of the world’s largest employers — including Unilever, McDonald’s, CVS Health, PepsiCo, Lowe’s, and General Motors — and won numerous awards, including Human Resource Executive’s Best HR Product of 2019 and consecutive honors in 2020 and 2021 as one of Forbes Top Startup Employers. The company was also recently named the 225th fastest growing company in the country in the Inc 5000. To learn more, visit

About Sprockets:

Sprockets helps franchisees improve employee retention by finding the common thread between top-performing employees and incoming applicants. Their AI-powered platform reveals what makes your best workers successful and identifies which potential hires possess the same attributes, empowering you to consistently hire the ideal applicants. Franchisees see a 43% improvement in employee retention, on average, with Sprockets!

Visit to learn more about their hiring solution that’s trusted by numerous franchise owners and operators.

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